Client Success Stories — Apple Ads Results with Intent+

These are real outcomes from iOS app marketing teams that use Intent+ to run Apple Ads. The numbers come from actual campaigns — ROAS figures are cohort-based, CPA figures are 30-day blended averages unless otherwise stated.

Rummyverse — 3× Apple Ads ROAS in 60 Days

Rummyverse is one of India's leading real-money gaming apps, operating in a category with intense Apple Ads competition. The account had strong install volume but poor ROAS — conversions were being optimised at install level, not against deposits and first games played.

What Intent+ changed: Rebuilt the SKAN 4 conversion value schema to map conversion values to deposit events. Restructured keyword campaigns to separate brand, category, and competitor traffic into distinct ad groups with independent bid logic. Deployed automated bidding rules tied to deposit ROAS, not CPI.

Result: 3× improvement in Apple Ads ROAS over 60 days. Install volume held flat while downstream revenue per install tripled. Cost per depositing user fell by 58%.

Acko — 47% CPA Reduction on Apple Ads

Acko is a digital-first insurance platform operating across auto, health, and travel insurance categories. The Apple Ads account was spending at scale but CPA had drifted 40% above target over two quarters.

What Intent+ changed: Competitive keyword audit identified 34 high-spend keywords where Acko was overbidding relative to conversion rate. Automated bid suppression rules reduced CPT on underperforming terms. Competitor intelligence revealed a gap in "car insurance app" and related category terms — Acko was underrepresented while two competitors held high impression share.

Result: CPA reduced 47% within 45 days. Share of voice on target category keywords increased by 2.3×. Overall Apple Ads spend efficiency improved without reducing total install volume.

Swiggy — Apple Ads Scale at Target ROAS

Swiggy is India's largest food delivery platform. The growth team needed to scale Apple Ads spend from a test budget to a significant acquisition channel without degrading the ROAS target set by finance.

What Intent+ changed: Deployed dynamic budget pacing to prevent overspend in high-competition dayparts. Keyword discovery surfaced 180+ high-intent food delivery and restaurant-related terms the account wasn't bidding on. Automated bid scaling rules increased bids on keywords where conversion rate exceeded target, and reduced bids where it trailed.

Result: Apple Ads spend scaled 4× over three months. ROAS stayed within 8% of target throughout the scale-up. Zero manual bid reviews required during the scaling period.

Pop UPI — Payments App Launch on Apple Ads

Pop UPI launched as a challenger in the competitive UPI payments category. The growth team needed to acquire users efficiently from day one on Apple Ads, with no historical account data to learn from.

What Intent+ changed: Built the account architecture from scratch using Intent+'s category keyword database for payments apps. Launched with brand, competitor, and generic keyword campaigns structured for clean measurement. SKAN 4 mapping set up against registration completion and first transaction events from launch day.

Result: Hit first-month install targets. CPA on the registration event came in 22% below the pre-launch model. SKAN 4 signal quality was sufficient to run conversion value optimisation from week three.

Additional Client Results

Intent+ is also used by growth teams at fintech apps across lending, insurance, and wealth management; health and fitness apps; productivity and B2B tools; and gaming studios across casual and mid-core categories. Common results: 20–60% CPA reduction within 90 days, 2–4× improvement in SKAN 4 signal quality, and meaningful reduction in manual account management time.

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