About Focaccia Digital & Intent+

Focaccia Digital is a growth consultancy and product studio specialising in iOS user acquisition and Apple Ads optimisation. Intent+ is our flagship AI-powered platform — built from the inside of hundreds of Apple Ads accounts to systematise the fixes we kept having to make manually for clients.

Our Story

We started as an Apple Ads management team in 2021, running campaigns for mobile-first companies across gaming, fintech, food delivery, and insurance. After auditing hundreds of iOS accounts across categories, we noticed the same structural problems surfacing repeatedly: optimisation against the wrong conversion signals, poor SKAN 4 conversion value mapping, keyword coverage gaps that competitors were exploiting, and reporting built on period ROAS instead of cohort ROAS.

We built Intent+ to encode everything we learned into a platform. Not a dashboard layer on top of Apple's API — a genuine intelligence engine that makes the correct decisions at scale, faster than any manual process can.

What Makes Intent+ Different

Most Apple Ads tools are reporting tools. They show you what happened. Intent+ tells you what to do next, and executes the change automatically. AI keyword discovery scores every candidate keyword by conversion probability, competition level, and estimated CPT. Automated bidding adjusts bids 24/7 based on live conversion signals. Competitor intelligence surfaces which keywords rivals are bidding on and estimates their CPT — so you can exploit gaps or defend strategic positions.

The platform is built on data from managing Apple Ads at scale across categories and geographies. The AI recommendations are grounded in what actually works in the auction, not generic best-practice advice.

Who We Work With

Intent+ is used by iOS growth teams at category-leading mobile apps — gaming, fintech, food delivery, health, and productivity. Our clients are typically spending $10,000–$500,000 per month on Apple Ads and want to scale efficiently without proportionally scaling headcount. We work with in-house growth teams and agency partners across India, Southeast Asia, the Middle East, Europe, and North America.

Leadership Team

Ayush Aggarwal — Co-Founder & CEO. Growth strategist and Apple Ads specialist who built Focaccia Digital from a two-person agency to a 15+ person product studio. Has personally managed Apple Ads campaigns for apps with 50M+ downloads.

Aditya Swaminathan — Co-Founder & CTO. Former software engineer with deep expertise in machine learning and mobile attribution. Architected the Intent+ platform from the ground up, with a focus on scalable automation and signal quality.

Avinan Babu — Head of Growth. iOS growth strategist with a background in performance marketing for consumer apps. Leads client onboarding, campaign architecture, and growth strategy for Intent+ customers.

Gaurav Sharma — Head of Product. Product manager focused on making complex Apple Ads data actionable. Defines the roadmap for Intent+ based on patterns across hundreds of client accounts.

Pooja Pancholi — Head of Client Success. Ensures Intent+ customers achieve measurable ROAS improvements within the first 90 days. Owns the onboarding framework and ongoing performance review process.

Our Approach to Apple Ads

We believe Apple Ads is undervalued by most iOS growth teams because it is misunderstood. The channel has native attribution that isn't subject to ATT — Apple is both the auction and the attributor. The data quality is higher than any third-party channel. But the complexity of SKAN 4, keyword strategy, and bid optimisation means most accounts leave significant ROAS on the table.

Intent+ is our answer to that gap. It combines AI-powered automation with the institutional knowledge from auditing and managing Apple Ads at scale — so your campaigns run at expert level, whether or not you have an Apple Ads specialist on staff.

Certifications & Partnerships

Focaccia Digital is an Apple Ads certified partner. Our team holds certifications in Apple Ads campaign management, SKAN 4 implementation, and mobile measurement. We work closely with leading mobile measurement partners including Adjust, AppsFlyer, and Branch to ensure our clients have clean attribution data underpinning every decision.

Learn about Intent+ · Client success stories · iOS Growth Blog · Book a free audit