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  <!-- Core pages -->
  <url>
    <loc>https://intentplus.io/</loc>
    <lastmod>2026-05-20</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/about</loc>
    <lastmod>2026-07-01</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/case-studies</loc>
    <lastmod>2026-07-21</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/audit</loc>
    <lastmod>2026-07-01</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog</loc>
    <lastmod>2026-08-26</lastmod>
  </url>

  <!-- Blog posts — newest first, lastmod = real publish/update date -->
  <url>
    <loc>https://intentplus.io/blog/apple-ads-campaign-not-spending</loc>
    <lastmod>2026-08-26</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/product-page-optimization-header-era</loc>
    <lastmod>2026-08-26</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-creative-rejection-review-risk</loc>
    <lastmod>2026-08-24</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-vs-google-app-campaigns-ios</loc>
    <lastmod>2026-08-24</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-benchmarks-2026</loc>
    <lastmod>2026-08-21</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-eu-app-store-terms-2026-install-economics</loc>
    <lastmod>2026-08-21</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-platform-api-migration-2027</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/att-prompt-redesign-germany-ios-advertisers</loc>
    <lastmod>2026-08-17</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-creative-assets-4-plus-policy</loc>
    <lastmod>2026-08-16</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-maps-ads-app-marketers</loc>
    <lastmod>2026-08-15</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-multi-slot-maximize-conversions-playbook</loc>
    <lastmod>2026-08-14</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-terms-third-party-expansion</loc>
    <lastmod>2026-08-13</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/why-apple-ads-highest-arpu-ios-users</loc>
    <lastmod>2026-08-12</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/pronto-success-story</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/scaling-apple-ads-budget</loc>
    <lastmod>2026-08-03</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-maximize-conversions-vs-manual</loc>
    <lastmod>2026-08-03</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-multi-slot-playbook</loc>
    <lastmod>2026-08-02</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-negative-keywords</loc>
    <lastmod>2026-08-02</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-not-spending</loc>
    <lastmod>2026-08-01</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-api-sunset-2027</loc>
    <lastmod>2026-08-01</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-vs-google-app-campaigns</loc>
    <lastmod>2026-07-31</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-roas-calculator</loc>
    <lastmod>2026-07-30</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-account-audit-checklist</loc>
    <lastmod>2026-07-28</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/expensive-user-paradox</loc>
    <lastmod>2026-07-27</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/goodscore-success-story</loc>
    <lastmod>2026-07-21</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-best-practices</loc>
    <lastmod>2026-07-19</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-seasonality</loc>
    <lastmod>2026-07-17</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/adattributionkit-vs-skadnetwork</loc>
    <lastmod>2026-07-15</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-agency-india</loc>
    <lastmod>2026-07-15</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-basic-vs-advanced</loc>
    <lastmod>2026-07-15</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-campaign-structure</loc>
    <lastmod>2026-07-10</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-competitor-keywords</loc>
    <lastmod>2026-07-07</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-cost-per-tap</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-custom-product-pages</loc>
    <lastmod>2026-07-01</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-keyword-research</loc>
    <lastmod>2026-06-24</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-vs-google-ads</loc>
    <lastmod>2026-06-12</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/wwdc-2026-apple-ads</loc>
    <lastmod>2026-06-06</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-attribution-discrepancy</loc>
    <lastmod>2026-05-13</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-guide-2026</loc>
    <lastmod>2026-05-20</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-search-match</loc>
    <lastmod>2026-04-29</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-creative-assets</loc>
    <lastmod>2026-04-16</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/ios-roas-audit-framework</loc>
    <lastmod>2026-03-06</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/death-of-cpi</loc>
    <lastmod>2026-03-20</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/apple-ads-multiple-slots-2026</loc>
    <lastmod>2026-03-15</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/skan-4-explained</loc>
    <lastmod>2026-02-13</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/what-is-ios-roas</loc>
    <lastmod>2026-02-24</lastmod>
  </url>
  <url>
    <loc>https://intentplus.io/blog/ios-vs-android-roas</loc>
    <lastmod>2026-02-04</lastmod>
  </url>

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