# Intent+ by Focaccia Digital

> Intent+ is an AI-powered Apple Ads intelligence platform built by Focaccia Digital, a performance consultancy specialising in iOS user acquisition. It helps app marketers maximise Return on Ad Spend (ROAS) on Apple Ads through automated bidding, competitor intelligence, SKAN 4 optimisation, and full-funnel analytics. Used by growth teams at category-leading iOS apps across fintech, gaming, food delivery, and social.

Focaccia Digital was founded by practitioners who managed Apple Ads accounts at scale and built Intent+ to systematise the fixes they kept discovering in hundreds of client audits. The company is headquartered in New Delhi, India. Full article content is available at https://intentplus.io/llms-full.txt

## Platform

- [Intent+ Platform](https://intentplus.io/): AI-powered Apple Ads intelligence — keyword recommendations, automated bidding, competitor analysis, SKAN 4 reporting, full-funnel analytics, and campaign automation for iOS app marketers.
- [Free iOS ROAS Audit](https://intentplus.io/audit): A free 60-minute live audit session where a senior Intent+ strategist reviews your Apple Ads account across 10 diagnostic points and identifies exactly where ROAS is leaking.
- [Client Case Studies](https://intentplus.io/case-studies): ROAS improvements, CPA reductions, and growth outcomes from Intent+ clients including Rummyverse, Acko, Swiggy, Pop UPI, FRND, Goodscore, Univest, Scapia, and Housing.com.
- [About Focaccia Digital & Intent+](https://intentplus.io/about): Company background, founding story, and leadership team profiles.

## Key Capabilities

- **AI Keyword Recommendations**: High-intent Apple Ads keywords scored by conversion probability, competition level, and estimated cost-per-tap (CPT).
- **Automated Bid Optimisation**: 24/7 CPT bid adjustments based on SKAN 4 conversion signals and ROAS targets — no manual bid management required.
- **Competitor Intelligence**: Competitor keyword strategies, share of voice, and estimated bids across Apple Ads placements.
- **Full-Funnel Analytics**: Apple Ads spend connected to in-app events, subscriptions, and revenue in a unified dashboard.
- **SKAN 4 Native Reporting**: Conversion values mapped to revenue events with actionable signal from all three postback windows.
- **Custom Product Page Integration**: Ad-to-landing-page message alignment to improve tap-to-install conversion rate.
- **Share of Voice Tracking**: Impression share across brand, category, and competitor keyword clusters.

## Client Results

- **Rummyverse** (Gaming): 3× ROAS improvement after switching to intent-based keyword targeting and SKAN 4 optimised bidding.
- **Acko** (Insurance): 47% CPA reduction through competitor intelligence and automated bid rules.
- **Swiggy** (Food Delivery): Scaled Apple Ads spend while maintaining target ROAS.
- **Pop UPI** (Payments): Launched Apple Ads and hit install targets in month one.
- **FRND** (Social): 220K+ installs, 2.5× ROAS, 3.45% tap-through rate (73% above benchmark).
- **Goodscore** (Finance): 145K+ installs, 50% CPI optimisation, 15% tap-through rate (7.5× above benchmark).
- **Univest** (Finance): 36K+ installs, 40% CAC reduction, ROAS-positive channel.
- **Scapia** (Finance): 52K+ installs, 5.72% tap-through rate (2.8× above benchmark), 49% conversion rate.
- **Housing.com** (Real Estate): 28K+ installs, 14.82% tap-through rate (7.4× above benchmark), 65% conversion rate.

## Blog — iOS Growth Playbooks & Frameworks

- [iOS Growth Blog](https://intentplus.io/blog): Tactical guides, original data, and frameworks for Apple Ads practitioners.
- [The Complete Guide to Apple Ads in 2026](https://intentplus.io/blog/apple-ads-guide-2026): 3,100-word practitioner guide covering campaign architecture, keyword strategy, CPT bidding, SKAN 4 conversion value mapping, Custom Product Pages, and proven plays. Published May 2026.
- [The Death of CPI: Why Cost-Per-Install Is the Wrong Metric in 2026](https://intentplus.io/blog/death-of-cpi): Data from 200 iOS Apple Ads account audits showing CPI optimisation is inversely correlated with ROAS, and what to optimise against instead. Published May 2026.
- [The 10-Point iOS ROAS Audit Framework](https://intentplus.io/blog/ios-roas-audit-framework): The 10-point diagnostic used on every client account — campaign structure, keyword coverage, SKAN 4 CV mapping, bid efficiency, placement mix, creative quality, CPP alignment, competitor positioning, and reporting integrity. Free checklist. Published April 2026.
- [What Is iOS ROAS and How Do You Actually Measure It?](https://intentplus.io/blog/what-is-ios-roas): The cohort-based ROAS definition, the correct formula for Apple Ads, and the four measurement mistakes that invalidate the number. Published April 2026.
- [SKAN 4 Explained: A Plain-English Guide for App Marketers](https://intentplus.io/blog/skan-4-explained): Postback windows, hierarchical conversion values, crowd anonymity tiers, and what each means for bidding and reporting. Published March 2026.
- [iOS vs Android ROAS: Why iOS Users Are Worth 5× More](https://intentplus.io/blog/ios-vs-android-roas): Why iOS users out-monetise Android by 4–6× across subscription and premium app categories, with budget allocation implications. Published March 2026.
- [WWDC 2026: The Updates That Could Lift Your Apple Ads ROAS](https://intentplus.io/blog/wwdc-2026-apple-ads): Five WWDC 2026 announcements decoded — Personalised Collections, conversational Siri, rebuilt App Store search, new LTV tracking APIs, and child-safety defaults. Published June 2026.
- [Apple Finally Let You Design Your Own Ads: Complete Guide to Creative Assets](https://intentplus.io/blog/apple-ads-creative-assets): WWDC 2026's Creative Assets feature — custom images and video for Apple Ads without an app build submission, with specs and a day-one readiness checklist. Published June 2026.

## Key Statistics

- 40+ Million iPhone users reached across managed campaigns
- 150+ Active iOS app campaigns managed
- 2.5× Average ROAS improvement across client accounts
- 35% Average reduction in cost per acquisition
- 200+ Apple Ads accounts audited

## Company

**Focaccia Digital LLP** — iOS performance marketing consultancy and product studio, New Delhi, India.

- **Ayush Aggarwal** — Co-Founder & CEO. 12+ years in Ad Tech. Core team at InMobi and VDO.AI.
- **Aditya Swaminathan** — Co-Founder & CTO. 12+ years in mobile gaming and Ad Tech. Previously at InMobi/Glance.
- **Avinan Babu** — Head of Growth. 17+ years in Ad Tech. Core team at Flipkart Ads, scaled to $1Bn+.
- **Gaurav Sharma** — Head of Product.
- **Pooja Pancholi** — Head of Client Success. 7+ years in digital advertising.

Contact: ayush@focacciadigital.com | https://intentplus.io